Nike Club represents one of the largest businesses in Nike apparel, driving significant revenue while shaping the everyday wardrobe of the next generation of consumer. This collection balances timeless classics with forward-looking expressions, delivering both commercial impact and cultural relevance.
CONSUMER
Fresh into adulthood / The youngest buyers in lifestyle
IDENTITY
Classics rooted in the lifestyle of sport / Made for everybody
OPPORTUNITY
Geo specific color needs / Consistency across different franchises / Gender inclusive palette
Heritage Sport
Timeless and familiar, this color direction draws from the varsity codes of sport. Preppy, grounded, and versatile, it builds the wardrobe of basics - everyday essentials that are easy to wear yet deeply connected to Nike’s legacy. It’s about creating consistency through the classics, a story that feels both authentic and timeless.
Neo Varsity
Building on a foundation of classics, this story takes varsity codes in a new sport-inspired direction. Unexpected color pairings and playful combinations bring energy, youthfulness, and personality to every look. Designed to layer over the essentials, it creates a complete wardrobe that’s versatile, expressive, and ready for a new generation of lifestyle consumers.
